Exquisite shapes, sleek lines, the feel of a perfect corner, the finest of coatings on a sweet, so as not to eat into the taste… In the maison's new flagship store in the 17th arrondissement, customers can take in the entire range of products in a single gaze, displayed as they are on a long, white stone table standing in the centre of the room, like an exquisite dessert buffet. The sky blue of the packaging melts away against this mineral, minimalist décor, focusing all the attention on the product. Pure and powerful, the chocolate reigns supreme, instantly arousing the desire to indulge. The entire chocolate range has been totally vegan since it was created. Thirty years ago, the idea of developing a cream-free ganache was considered a daring experiment… Yet, as this avant-garde confectioner reminds us, «chocolate is by its very nature a plant». The creams, milks and butters in his recipes are all 100% plant based. His motto? Take out the sugar! Eat less but excessively well, that’s the continuing battle that David Uzan has been fighting since taking over the reins at Damyel. «When you take the sugar out, flavours become more subtle. It will take time, but we have a responsibility to promote natural flavours and reduce our sugar consumption».

Damyel
87, avenue Wagram
75017 Paris