The three carefully designed WHITE bIRD shops in Paris and the website showcase precious, handcrafted, refined and conscious jewellery, often unique pieces, and limited editions by international designers, who distinguish themselves by their creative freedom, and in doing so invent contemporary jewellery.

This international artisanal jewellery concept, which was missing in France, has developed with three physical boutiques, opened successively in 2010 on rue du Mont Thabor, in 2015 in the Haut-Marais, and in 2019 on rue des Saints-Pères in the heart of Saint Germain des Prés. Thanks to a regularly renewed selection and consistency between the different brands presented, WHITE bIRD brings a vast variety of treasures whose DNA is defined by the personal approach of its founder, Stéphanie Roger.

According to Stéphanie, these are intimate places of transmission, "of human relations that we experience daily for our greatest pleasure with our customers." There, amateurs and collectors can access the universe of the designers freely and in all serenity. "We strive to make their experience in our shops and online personalized and unforgettable." These are obviously places of exchange where beauty desires get a dedicated ear.